Dayna Bolden is a rising start whose radiant aura and smashing style are making big waves in the influencer arena. You might recognize her face from national beauty campaigns or her recent debut in Essence magazine. Perhaps you are among the 52,000 IG followers who lean on her for beauty tips and hair care advice.
Either way, the future looks bold and beautiful for Dayna Bolden.
The aesthetic of Dayna’s brand draws viewers in by the droves, but it is her ability to connect and relate that is quickly making her a fan favorite.
Brands like Shea Moisture, Dove, and Disney recognize this and are partnering with the beauty blogger to create content that resonates with her following.
With these type of collaborations, it is easy to see how Dayna’s expected 2018 revenue is six-figures.
Each day, Dayna is “inspiring women to do all things with love, passion & style.”
She is proving that we can make anything happen with the right amount of hard work and dedication.
“You have to have a certain mindset and mentality to get what you want. I’ve always been the type of person that accomplished my goals because I work so hard for it and I speak it into existence until I get it,” says Dayna.
As a D1 basketball player and former corporate employee for Under Armour, Dayna certainly has the resume to back up her statement.
As a student athlete, she took a retail position that eventually turned into a corporate internship. 3 months later, Dayna landed a permanent position with Under Armour and relocated to Maryland.
“When I set out to do something, I’m going to do it 100%. My mentality is to get there and continue to work my butt off to get to the next level. Get there and figure it out.”
After 8 years with the company, Dayna realized that she had carved out a niche for herself in the beauty industry. She developed a plan for working her brand full time and made the leap.
The payoff was worth it. This wife and mom is earning income by being herself and encouraging others to stay focused on making their own dreams a reality.
Advice to moms with ambition who suffer from mom guilt?
I started blogging when my daughter was 1 years old. Nothing is more powerful than showing your kids that they can do anything. Take your child along. Show them that anything is possible. The best way to do that is to lead by example. Having kids shouldn’t stop your show. You still have life to live. Your life doesn’t stop because you have a little human. Figure it out. You shouldn’t let anything stop you from doing the things you want to do.
The importance of self-care?
If I don’t take a second to step back and recharge, I can’t give anything to my audience or my family. So, I look at what I am doing to recharge me. Whether it’s taking time for a massage, mani/pedi, or lying in bed doing nothing, you have to take time for yourself.
It doesn’t have to take money. You can make a spa in your bathroom, lay in bed with candles, and read a book. You’re not going to be able to do for others if you can’t do for yourself first.
Taking the leap from full time employee to full time entrepreneur?
You have to have a plan. To ease the stress of entrepreneurship, use your 9-5 as a way to fund your dream. It’s hard to stay in a place where you’re not happy. But I recommend making a plan and saving money. Put money away. Have a goal date so you can jump.
Prioritizing dreams and ideas?
Be realistic with yourself and pace yourself. If you try to tackle everything at once it won’t get done or it won’t get done right.
One step at a time. Jumping up all the steps will make you fall down the stairwell. Ask yourself what you want to accomplish first. Prioritize each goal.
Even with an overall goal, it takes 10 little goals to make the big goal come true. Have the big goal and really work at all the little goals that help you reach your goal before moving on to something new.
Fighting off comparison?
We get so focused on what other people are doing that we lose focus on what we need to be doing. The moment you start looking at someone else’s grass that’s when your grass will start to die.
You can’t look at another person’s journey because everyone’s journey is different. Don’t think about what that person is doing because you do not know what that person had to go through to get to where they are. Focus on your lane. If you are looking all over the place you will crash.
Unexpected Hurdles of the job?
Being able to say no was the most unexpected hurdle. You have to be able to say no and stand up for yourself. I can’t be everything, I can’t be everywhere. I have to know how to value myself, my worth, and my time. There’s a difference between being nice and friendly and knowing when to stand up for yourself. If something isn’t a good fit, don’t do it.
Unexpected benefits of the job?
The freedom is a huge benefit. Being able to have that flexibility is crazy to think about. I went my whole life having people telling me what I can do. I had all of these boundaries.
Now that I am literally my own boss I get this flexibility and freedom you don’t experience otherwise. But with it comes responsibility because you have to be disciplined with yourself. I can’t just lay up on the couch for two weeks. I still have to work my butt off.
The importance of investing in yourself?
If you don’t invest in yourself why would anyone else invest in you. If you’re a blogger and you aren’t investing in the quality to your content why would a brand invest in you to shoot any kind of content for them? If you are a business and you can’t even invest in a high-quality website for your business to run, why would a customer spend their money? You have to be willing and ready to invest in whatever it is you want to create because you want the return, and you get the return by showing your best foot forward. You put your best foot forward by investing.
For more gems, Follow Dayna on IG @DaynaBolden and check out her blog at www.daynabolden.com
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